Hellos.AI Case Study

Hellos.AI is a computer vision-based face-swap app. The founder initially outsourced the project to a software development company, but they were unable to launch the app due to low quality face swaps and high monthly costs. The founder spent over $120,000 and a recurring cost of $9,000 per month on AWS SageMaker API charges.

StartupCrafters developed a vision AI-based face-swap technology and mobile apps for both iOS and Android platforms. They also developed a secure portal for freelance content creators to upload their 30-second videos and perform quality checks. This portal was a critical component to launching the app as it allowed for user-generated content to be used for face-swaps. The development of core Vision AI technology was a major challenge, as it required a deep understanding of computer vision and machine learning algorithms. StartupCrafters’ expertise in product development and innovation allowed for the development of a better version of the app in just 90 days, with high-quality face swaps achieved in less processing time.

StartupCrafters’ approach delivered significant results for Hellos.AI, including:

• Within 90 days, a better version of the app was developed
• Crowdsourcing platform received over 3,000 videos from content creators
• Reduced the infrastructure cost to less than $2,200 per month towards three dedicated NVIDIA V100 GPU servers
• App scaled to 500,000 users in just 12 weeks
• The app’s valuation is now over $20 million
• The app’s revenue generation through Ads by Google highlights the potential for growth and profitability with the right strategy and resources.

The success of Hellos.AI highlights the value of working with the right development team to achieve success. By partnering with StartupCrafters, the app achieved high-quality face swaps with a significantly reduced infrastructure cost and rapidly scaled to 500,000